No, not some tech-speak acronym to decipher. It stands for the New York International Gift Fair; the main reason we came to NYC this time. It’s held here. And it’s pretty big.
It’s not focused purely on kids, clearly, but there was a big children’s brand presence, including many of our competitors plus some reps, distributors and obviously buyers.
One slight issue with the event, as we’d heard from contacts prior, is the layout can be confusing. If we exhibited, as we might next year, we could be in one of three areas.
Very useful to attend though. We got a good feel for the event and what people are up to. It’s also given us some reassurance ahead of our first appearance at ABC later this year.
Oh, special mention for Randi Mohr, who gave us both free passes to walk the show. Mine didn’t even say ‘Olli & Lime’, making me less worried about spying on our competitors! 
