I’m about to contradict myself. I’m always banging-on about our stuff being ‘non-fluffy’, which I felt perfectly summed-up our non-conformist design philosophy.
Until now. We’re about to start selling perhaps the fluffiest thing on the planet! Okay, perhaps I’m exaggerating a little but I’m sure you get the sentiment…fluffiness.
The point is, we’ve introduced a new ‘cuddle fleece’. And it’s soft. Really soft. This luxurious fleece backs our new ‘Charlie’ blankets, hooded towels and bib & burp sets.
Almost too soft for words – or pictures – they take snuggly to a whole new level 
You know what? It’s awesome stuff like this that makes me want another baby.
*dies*
Cool. And it really does feel wonderful to touch!
As far as ANOTHER baby goes. Well, that’s why we’re here…Olli & Lime I mean, not the human race…although that’s also true.
Anyway, if you want another one I’m certainly not going to stand in your way. I’ll even throw in some free stuff. You can hold me to that