A quick post to introduce our newest (and arguably coolest) retailer, Babesta!
STOP! Before you pronounce it wrong (like I did), listen to this explanation of how you should be saying (and thinking) the name…
“We get a lot of people convinced that the store is Bah-Beh-Stah. No, the correct pronunciation is Babe – stah. It rhymes with gangsta and rapsta. It’s our shorthand for cool, city baby” [taken from the Babesta blog]
This is certainly a cool, city shop…and one we’re proud to be a part of. To top it off, it’s based in Tribeca, the home of our honeymoon hotel! 
