As you probably know (especially if you’ve checked our new blog banner) we are based in England. Over here, the media have whipped the public into a frenzy over the banking crisis.
Not a day sneaks by without a barrage of over-used terms like ‘credit crunch’, ‘economic downturn’, ‘financial crisis’ and so on. The media just can’t get enough of it.
I’m sure it’s a similar story in most of the world, but our sales don’t reflect this. While UK sales remain steady, US sales are on the up, with confidence seemingly unaffected.
This is probably due to the vast difference in population size but I wonder if US consumers are just a little more robust in their buying behaviour, or is media reportage less pessimistic?
Hopefully, it’s just a sign that our brand is growing and that people like our products! Let’s hope so :-)
When I was in the States visiting my family in December, the local news was AWFUL! It was all about the financial crisis and everyone being broke & having a horrible time. My mom says it’s still the same… but nothing in her life has changed (except gas dropped from $4 to $1.27/gallon), so everything feels completely normal. (I’m sure it’s a different story for anyone that has been effected by the thousands of job layoffs though…)
I say, if people are willing to hear all of that terrifying “news” everyday & still buy your products, you must be doing something right!
Thanks for commenting Sarah – good to know someone is out there!
Yes, encouraging that people are still buying in spite of the negative coverage I guess!
It’s also good to know we’re not the only ones who get bombarded with negative news!
You’re right though, for some folks there’s no getting away from it; you’ve got to feel sorry for anyone who has been directly affected.